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While we are on the subject of evil...

HISTORICAL EVIL:
"The Triangle Fire," by Leon Stein with a new introduction by William Greider. (Cornell University Press, 2001.)

EVIL IN THE RAG TRADE:
"NO SWEAT: Fashion, Free Trade, and the Rights of Garment Workers," edited by Andrew Ross. (Verso Press 1997.)

BORDERLINE EVIL:
"Border Witness," by Maureen Casey and Brian Casey. (The New York State Labor-Religion Coalition, 2002).

COSMIC EVIL:
"Evil in Modern Thought: An Alternative History of Philosophy," by Susan Neiman. (Princeton U. Press, 2002.)
 


 
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Press Contact No Sweat News Archive

    
A reprimand for Reebok
By Leslie Dwyer


March 25, 2002 | JAKARTA, Indonesia -- Dita Sari doesn't fit the corporate stereotype of the anti-globalization activist running naked through the barricades at the WTO, raving about anarchy and calling for death to capitalists. This 29-year-old Indonesian labor activist's demeanor is gentle, almost schoolmarmish. When she speaks, she slathers the conversation with expressions like "the proletariat" and "the class struggle," but in a tone of voice so demure it's like listening to a nun read from "Das Kapital."

Her room, attached to the offices of the labor union she heads, the 22,000-strong National Front for the Indonesian Workers' Struggle (FNPBI), is furnished with a woven rattan sleeping mat, a CD player (she likes Enya), a worn-out Snoopy doll and piles of books -- everything from Kahlil Gibran to Danielle Steel to Fidel Castro's "Capitalism in Crisis." It's this combination of the sweet and the strident, the simple and the dead serious, that has helped make Dita a brand-builder's nightmare.

In January 2002, Dita was named a winner of the annual Reebok Human Rights Award for organizing Indonesian workers into the country's first independent union. She and three other women activists were invited to Salt Lake City to accept $50,000 prizes at the hands of Robert Redford, Desmond Tutu, Kerry Kennedy Cuomo and Katie Holmes of "Dawson's Creek" as part of the cultural festivities accompanying the Winter Olympics. To Dita, this was big money. The average Indonesian factory laborer would have to work for 69 years to earn $50,000 -- although the average life expectancy is only 67. But a week before she was scheduled to appear -- the plane ticket had already been booked -- Dita publicly declined the award.

How did this diminutive, soft-spoken woman end up sucker-punching a corporate giant and its human rights campaign? And why did she refuse the award of a lifetime -- at the very least, an award that could have provided years of funding for her activism? It seems that Reebok failed to calculate just what Dita Sari stands for.

Reebok's official response to Dita's decision was terse. In a press release issued on Feb. 4, Reebok wrote: "Dita Sari, the Indonesian labor rights activist who was one of the four women scheduled to receive the 2002 Reebok Human Rights Award, informed Reebok suddenly last week that she has withdrawn her acceptance of this year's Award. Dita Sari has decided that it would be inappropriate to accept an award from a corporation which is producing products globally." The in-between-the-lines jabs were not hard to spot. A fickle woman subject to sudden changes of heart, one who probably believes McNuggets are responsible for Third World infant malnutrition and that Bill Gates III in ASCII code adds up to 666. You get it: She's one of them.

But Dita's story is not that simple. Born into a middle-class family where, she says, "nothing interesting ever happened," Dita went to the University of Indonesia in Jakarta with the intention of becoming a lawyer. She soon found herself on the other side of the law. In 1994, at the age of 21, she founded a union and began organizing workers' demonstrations -- despite a ban by then-President Suharto's authoritarian government on independent labor unions, political parties and strikes. At the time, foreign investment was all the rage, drawn by Indonesia's cheap labor pool and the willingness of state security forces to take uncompromising action against workers who protested wage or safety violations. Reebok was one of many multinationals eager to seize the opportunity.

On July 8, 1996, Dita and some friends from the People's Democratic Party (PRD), an unofficial left-wing organization highly critical of Suharto's government, organized their biggest demonstration ever in Surabaya, Indonesia's second-largest industrial center. Twenty thousand factory workers called for wage raises, the right to organize freely and a halt to military intervention in labor disputes. The event was broken up by army and marine personnel, and the leaders were arrested. "They whacked people until they bled, then threw them in the back of trucks and took them to the police station," Dita said. She was charged with "provocation" and "discrediting the legitimate government" under an archaic statute dating back to Dutch colonial days.

Dita -- laughing bitterly in hindsight -- recalled how she was certain she would soon be released. The year before she had led a strike on PT Reebok, a Reebok producer whose mostly female workers were being paid less than $1.50 a day. The strike had been put down by the police, who beat and arrested Dita but quickly let her go. This time, however, something even hotter was brewing. On July 27, mobs attacked the Jakarta headquarters of the Indonesian Democratic Party (PDI). At the time, the PDI was one of two officially permitted opposition parties, its leader the popular Megawati Sukarnoputri, now Indonesia's president. In a classic divide-and-conquer move, the government accused the PRD of masterminding the attack, which left more than 50 of Megawati's followers dead, despite evidence that the military had in fact encouraged the rioters. The PRD was demonized by officials as a "communist" organization intent on overthrowing the government, and Dita's charge was upgraded to "subversion" -- carrying a maximum penalty of death.

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